Redefining Population: From “numbers” to “people”
Deliverables: Rebranding, website design, Identity design system
Project Type: Client project- Population Foundation of India
Team: Siddharth Kothiyal, Anthony Lopez(Founder of design firm)
Scope: Branding, Identity design, UI/UX, Infographics
Population Foundation of India looked at rebranding itself to communicate its true purpose with clarity. Our strategic direction was to shift the association with the word 'population’ which is often thought to mean ‘numbers' to people to PFI’s true positionas a people’s organistation.
Old vs New Logo:
PFI invested in bettering the lives of people through family planning initiatives and policy support. We wanted the brand to reflect this forward-thinking stance in an empathetic, humane and bold way
Digital Experience for PFI
PFI logo launch ceremony with Indian Industrialist and Chairman of Tata Group, Mr. Ratan Tata as guest of honour and Mrs. Poonam Muttreja, executive director of PFI as the presenter.
